Wildfire Global  ·  Advise. Build. Scale.

We build drinks brands. Globally.

From idea to shelf, Wildfire brings together the people, experience and networks required to build and scale drinks and consumer brands around the world.

80+Years combined experience
95%Of the world's population reachable
40+Markets entered
4Regions: UK, Europe, North America, APAC
Who we are

Built by drinks people

Wildfire was created by operators who have spent their careers launching, building and scaling brands internationally. We combine strategic thinking with real-world execution across the UK, Europe, North America and Asia Pacific.

Global Operator ExperienceInternational Distributor NetworkMultiple Consumer CategoriesMarket Entry ExpertiseBrand CreationCompliance ExpertiseInvestor ReadinessCapital Placements
Two ways we build

We Advise. And Back Ourselves.

Wildfire Advisory

Helping ambitious brands grow

We work with founders, management teams and investors to unlock growth, acting as your fractional regional sales directors where you need us.

  • Strategy and route to market
  • Fractional regional sales directors
  • International expansion
  • Commercial development and distributor management
  • Fundraising and investment
  • Brand development
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Wildfire Brands

We back ourselves too

We create, co-create and invest in selected concepts where our network can help build genuine global value.

  • Highly selective ownership
  • Velveteer, a vegan beverage foamer
  • A modern non-alcoholic aperitif, coming soon
  • Built on Wildfire infrastructure
Explore Our Brands
What we do

From strategy to shelf

01

Strategy

Where to play, and how to win.

02

Route to Market

How to enter and win, market by market.

03

Commercial Growth

Turning strategy into revenue.

04

International Expansion

Building scalable global businesses.

05

Investment

Investor readiness and capital placements.

06

Brand Development

From proposition through to commercial launch.

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Global by design

Global thinking. Local execution.

Drinks markets are local. Growth is global. Wildfire combines international thinking with people and partners on the ground. Think of us as your fractional team, locally leading the markets where you can't.

United Kingdom
UK

Founder-led HQ and core commercial capability.

Europe & GTR
Europe

Market development, premium and travel retail.

USA & Canada
North America

Commercial growth and market development.

Asia Pacific
APAC

Singapore-based capability and operating partnerships.

Explore the Global Network
Wildfire Brands

Building our own

We selectively create and co-create concepts where our expertise, network and market access can create long-term value.

Coming soonVelveteer Beverage Foamer

Velveteer

Vegan beverage foamer

A plant-based foamer built for hospitality, launching initially into the Middle East.

Coming soonNA Aperitif

Modern Non-Alcoholic Aperitif

Name to be revealed

A new, exciting non-alcoholic aperitif from the team behind Lyre's. In development.

Selected work

The work, and the results

From a single strategy brief through to fundraising and full in-market sales development.

How we help:StrategyFundraisingSales Development
Neurita Tequila
StrategyFundraisingSales Development

Commercial strategy end to end, two funding rounds and global distribution.

Sly Dog Rum
StrategyFundraisingSales Development

Strategy, fundraising and in-market sales development.

Quarter Proof
StrategyFundraising

Brand build, fundraising and international expansion support.

Little Mixers
StrategySales Development

Growth strategy and hands-on commercial support.

Vital
StrategySales Development

Growth strategy and sales development support.

ShakaCan
StrategySales Development

Strategy and in-market sales development.

The Artisan Drinks Co
Sales Development

In-market sales development and commercial growth.

Big Drop
Strategy

Focused strategic advisory.

Taimado
Strategy

Market and growth strategy developed by Wildfire.

Osbourne
Strategy

Strategy developed by Wildfire.

Request our case studies ↗

Clients

What founders say

Conor has been instrumental to Neurita's growth. He doesn't just consult, he embeds himself in the business and becomes a true partner.

Lucy SmithFounder & MD, Neurita Tequila

Mark has been an incredible mentor and friend of the brand. His brilliant network added massive value to our fundraising and international expansion.

Fabian ClarkCo-Founder, Quarter Proof

I knew I needed help to take my business to the next stage. From the first meeting it was clear Conor and Mark were the right people to drive it.

Shaun ElderFounder, Little Mixers

Ready to build?

Whether you are launching something new, entering a market or unlocking the next stage of growth, we would like to hear from you.

Work With Wildfire